®--
PepsiCo, one of the
world's largest food and beverage companies has awarded the
Heritage YMCA 5 grants totaling $12,500 in support of health and
wellness programs related to YMCA Activate America®, a long-term
initiative designed to strengthen and promote the YMCA's abilities
to help more Americans live healthier lives.
Specifically, grant
money will be used to deliver programs that will help people
achieve healthier and active lifestyles. These programs will be
offered at the Aurora, Field House and Kroehler Family YMCAs, the
Y Safe 'n Sound program and the Naperville Family Resource Center.
Each branch, program office, and community outreach program
received a $2,500 grant.
"Through our long-term
alliance, PepsiCo and the YMCA share a common goal to find better
ways to help Americans lead healthier, more active lifestyles,"
said Stephanie Rath, senior marketing manager, PepsiCo Health and
Wellness Team. "Working together, we have tremendous potential to
encourage individuals and families to become more physically
active and make better nutritional choices across the country."
YMCA Activate America
is an ambitious public health initiative that leverages the YMCA's
national network of YMCAs and commitment to healthy living to
address our nations' health crisis related to poor nutrition and
lack of physical activity among millions of Americans, especially
children and youth. YMCA Activate America is making healthy living
a reality by:
-
helping YMCAs better
support individuals who continuously try but are unable to
sustain a commitment to healthy living;
-
helping YMCAs reduce
community barriers and increase community supports for healthy
living; and
-
helping YMCAs
collaborate across public, private and not-for-profit sectors to
make an impact on the nation's health crisis.
In partnership with the
YMCA, PepsiCo is committed to playing a responsible and
constructive role in health and wellness. The company recognizes
its responsibility to encourage people to adopt healthier, active
lifestyles - beginning with its products. In 2004, PepsiCo
launched the Smart Spot symbol - the green symbol of Smart Choices
Made Easy that is designed to make it easier for consumers to
identify PepsiCo products that contribute to healthier lifestyle.
Products that feature
the Smart Spot symbol meet established nutrition criteria based on
authoritative statements from the Food and Drug Administration and
the National Academy of Sciences or provide other functional
benefits. The Smart Spot symbol appears on nearly 300 PepsiCo
products including Tropicana Pure Premium orange juice, Aquafina
water, Gatorade Thirst Quencher, Baked! Lay's, Quaker Oatmeal and
Diet Pepsi, among others.
"We are very grateful
for PepsiCo's support of our health and wellness initiatives,"
said Dee Dee McDevitt, director of marketing, communications and
customer satisfaction. "They know, as we do, that to reverse the
obesity epidemic, Americans must change the dangerous course of
physical inactivity and poor nutrition that threatens the long
term-health of our country."
About YMCA Activate
America®: YMCA Activate America builds upon the YMCA's
155-year track record of pioneering efforts that respond to timely
societal needs - in this case, America's health crisis. Launched
in 2004, YMCA Activate America is an ambitious public health
initiative that is making healthy living a reality for millions of
Americans by directly helping individuals and families live
healthier lives, and helping YMCAs lead their communities and the
nation to reduce barriers and increase supports for healthy
living. Expert advisors to the YMCA on this initiative include:
Harvard University School of Public Health, Stanford University
School of Medicine, The Centers for Disease Control and
Prevention, Steps to a Healthier U.S., Robert Wood Johnson
Foundation's Active Living by Design, the Chronic Disease
Directors, and others. Visit ymca.net/activateamerica.
About PepsiCo:
PepsiCo (NYSE: PEP) is one of the world's largest food and
beverage companies, with 2005 annual revenues of more than $35
billion. The company operates in nearly 200 countries, and employs
more than 168,000 people worldwide. Its principal businesses
include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports
drinks, Tropicana juices and Quaker foods, PepsiCo's commitment to
sustainable growth, defined as Performance with Purpose, is
focused on generating healthy financial returns while giving back
to communities the company serves. This includes meeting consumer
needs for a spectrum of convenient foods and beverages,
replenishing the environment through water, energy and packaging
initiatives, and supporting its employees through a diverse and
inclusive environment that recruits and retains world-class
talent. Visit